Digital engagement : internet marketing that captures customers and builds intense brand loyalty /

Digital engagement : internet marketing that captures customers and builds intense brand loyalty / / Leland Harden and Bob Heyman.

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ProQuest (Firm)
Harden, Leland.
TeilnehmendeR:
Heyman, Bob, 1948-
ProQuest (Firm)
Year of Publication:2009
Language:English
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Physical Description:xii, 244 p. :; ill.
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record_format marc
spelling Harden, Leland.
Digital engagement [electronic resource] : internet marketing that captures customers and builds intense brand loyalty / Leland Harden and Bob Heyman.
New York : American Management Association, c2009.
xii, 244 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing.
Brand loyalty.
Electronic books.
Heyman, Bob, 1948-
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=434981 Click to View
language English
format Electronic
eBook
author Harden, Leland.
spellingShingle Harden, Leland.
Digital engagement internet marketing that captures customers and builds intense brand loyalty /
author_facet Harden, Leland.
Heyman, Bob, 1948-
ProQuest (Firm)
ProQuest (Firm)
author_variant l h lh
author2 Heyman, Bob, 1948-
ProQuest (Firm)
author2_variant b h bh
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Harden, Leland.
title Digital engagement internet marketing that captures customers and builds intense brand loyalty /
title_sub internet marketing that captures customers and builds intense brand loyalty /
title_full Digital engagement [electronic resource] : internet marketing that captures customers and builds intense brand loyalty / Leland Harden and Bob Heyman.
title_fullStr Digital engagement [electronic resource] : internet marketing that captures customers and builds intense brand loyalty / Leland Harden and Bob Heyman.
title_full_unstemmed Digital engagement [electronic resource] : internet marketing that captures customers and builds intense brand loyalty / Leland Harden and Bob Heyman.
title_auth Digital engagement internet marketing that captures customers and builds intense brand loyalty /
title_new Digital engagement
title_sort digital engagement internet marketing that captures customers and builds intense brand loyalty /
publisher American Management Association,
publishDate 2009
physical xii, 244 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1265 H3663 42009
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=434981
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/72
dewey-sort 3658.8 272
dewey-raw 658.8/72
dewey-search 658.8/72
oclc_num 404723785
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