Integrated marketing communication : : creating spaces for engagement / / edited by Jeanne M. Persuit and Christina L. McDowell Marinchak.
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| TeilnehmendeR: | |
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| Place / Publishing House: | Lanham, Maryland : : Lexington Books,, 2016. 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Series: | Integrated Marketing Communication
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| Online Access: | |
| Physical Description: | 1 online resource (199 pages). |
| Notes: | Includes index. |
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| ISBN: | 9781498540025 9781498540032 (ebook) |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Jeanne M. Persuit and Christina L. McDowell Marinchak. |