Integrated marketing communication : : creating spaces for engagement / / edited by Jeanne M. Persuit and Christina L. McDowell Marinchak.
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| Place / Publishing House: | Lanham, Maryland : : Lexington Books,, 2016. 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Series: | Integrated Marketing Communication
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| Online Access: | |
| Physical Description: | 1 online resource (199 pages). |
| Notes: | Includes index. |
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| 020 | |a 9781498540032 (e-book) | ||
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| 245 | 0 | 0 | |a Integrated marketing communication : |b creating spaces for engagement / |c edited by Jeanne M. Persuit and Christina L. McDowell Marinchak. |
| 264 | 1 | |a Lanham, Maryland : |b Lexington Books, |c 2016. | |
| 264 | 4 | |c 2016 | |
| 300 | |a 1 online resource (199 pages). | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 0 | |a Integrated Marketing Communication | |
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Communication in marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Persuit, Jeanne M., |d 1973- |e editor. | |
| 700 | 1 | |a McDowell Marinchak, Christina L., |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Integrated marketing communication : creating spaces for engagement. |d Lanham, Maryland : Lexington Books, c2016 |h viii, 189 pages |k Integrated Marketing Communication |z 9781498540025 |w 2016033989 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4661617 |z Click to View |