Integrated marketing communication : : creating spaces for engagement /

Integrated marketing communication : : creating spaces for engagement / / edited by Jeanne M. Persuit and Christina L. McDowell Marinchak.

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Bibliographic Details
TeilnehmendeR:
Persuit, Jeanne M., 1973-
McDowell Marinchak, Christina L.,
Place / Publishing House:Lanham, Maryland : : Lexington Books,, 2016.
2016
Year of Publication:2016
Language:English
Series:Integrated Marketing Communication
Online Access:
Physical Description:1 online resource (199 pages).
Notes:Includes index.
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record_format marc
spelling Integrated marketing communication : creating spaces for engagement / edited by Jeanne M. Persuit and Christina L. McDowell Marinchak.
Lanham, Maryland : Lexington Books, 2016.
2016
1 online resource (199 pages).
text rdacontent
computer rdamedia
online resource rdacarrier
Integrated Marketing Communication
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Customer relations.
Communication in marketing.
Electronic books.
Persuit, Jeanne M., 1973- editor.
McDowell Marinchak, Christina L., editor.
Print version: Integrated marketing communication : creating spaces for engagement. Lanham, Maryland : Lexington Books, c2016 viii, 189 pages Integrated Marketing Communication 9781498540025 2016033989
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4661617 Click to View
language English
format eBook
author2 Persuit, Jeanne M., 1973-
McDowell Marinchak, Christina L.,
author_facet Persuit, Jeanne M., 1973-
McDowell Marinchak, Christina L.,
author2_variant j m p jm jmp
m c l m mcl mclm
author2_role TeilnehmendeR
TeilnehmendeR
title Integrated marketing communication : creating spaces for engagement /
spellingShingle Integrated marketing communication : creating spaces for engagement /
Integrated Marketing Communication
title_sub creating spaces for engagement /
title_full Integrated marketing communication : creating spaces for engagement / edited by Jeanne M. Persuit and Christina L. McDowell Marinchak.
title_fullStr Integrated marketing communication : creating spaces for engagement / edited by Jeanne M. Persuit and Christina L. McDowell Marinchak.
title_full_unstemmed Integrated marketing communication : creating spaces for engagement / edited by Jeanne M. Persuit and Christina L. McDowell Marinchak.
title_auth Integrated marketing communication : creating spaces for engagement /
title_new Integrated marketing communication :
title_sort integrated marketing communication : creating spaces for engagement /
series Integrated Marketing Communication
series2 Integrated Marketing Communication
publisher Lexington Books,
publishDate 2016
physical 1 online resource (199 pages).
isbn 9781498540032 (e-book)
9781498540025
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.123 I584 42016
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4661617
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8001/4
dewey-sort 3658.8001 14
dewey-raw 658.8001/4
dewey-search 658.8001/4
oclc_num 957590571
work_keys_str_mv AT persuitjeannem integratedmarketingcommunicationcreatingspacesforengagement
AT mcdowellmarinchakchristinal integratedmarketingcommunicationcreatingspacesforengagement
status_str n
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is_hierarchy_title Integrated marketing communication : creating spaces for engagement /
author2_original_writing_str_mv noLinkedField
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