Managing the new customer relationship : strategies to engage the social customer and build lasting value / / Ian H. Gordon.
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| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxi, 327 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781118092217 9781118255902 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Ian H. Gordon. |