Managing the new customer relationship : strategies to engage the social customer and build lasting value /

Managing the new customer relationship : strategies to engage the social customer and build lasting value / / Ian H. Gordon.

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ProQuest (Firm)
Gordon, Ian H.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2013
Language:English
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Physical Description:xxi, 327 p. :; ill.
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record_format marc
spelling Gordon, Ian H.
Managing the new customer relationship [electronic resource] : strategies to engage the social customer and build lasting value / Ian H. Gordon.
Hoboken, N.J. : Wiley, 2013.
xxi, 327 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Relationship marketing.
Customer relations Management.
Social media Marketing.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1158409 Click to View
language English
format Electronic
eBook
author Gordon, Ian H.
spellingShingle Gordon, Ian H.
Managing the new customer relationship strategies to engage the social customer and build lasting value /
author_facet Gordon, Ian H.
ProQuest (Firm)
ProQuest (Firm)
author_variant i h g ih ihg
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Gordon, Ian H.
title Managing the new customer relationship strategies to engage the social customer and build lasting value /
title_sub strategies to engage the social customer and build lasting value /
title_full Managing the new customer relationship [electronic resource] : strategies to engage the social customer and build lasting value / Ian H. Gordon.
title_fullStr Managing the new customer relationship [electronic resource] : strategies to engage the social customer and build lasting value / Ian H. Gordon.
title_full_unstemmed Managing the new customer relationship [electronic resource] : strategies to engage the social customer and build lasting value / Ian H. Gordon.
title_auth Managing the new customer relationship strategies to engage the social customer and build lasting value /
title_new Managing the new customer relationship
title_sort managing the new customer relationship strategies to engage the social customer and build lasting value /
publisher Wiley,
publishDate 2013
physical xxi, 327 p. : ill.
isbn 9781118255902 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.55 G67 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1158409
illustrated Illustrated
oclc_num 841170436
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is_hierarchy_title Managing the new customer relationship strategies to engage the social customer and build lasting value /
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