Customer data platforms : : use people data to transform the future of marketing engagement / / Martin Kihn, Chris O'Hara.
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Place / Publishing House: | Hoboken, New Jersey : : Wiley,, [2021] 2021 |
Year of Publication: | 2021 |
Language: | English |
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Physical Description: | 1 online resource (242 pages) |
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ISBN: | 9781119790112 9781119790129 (ebook) |
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Hierarchical level: | Monograph |
Statement of Responsibility: | Martin Kihn, Chris O'Hara. |