Customer data platforms : : use people data to transform the future of marketing engagement /

Customer data platforms : : use people data to transform the future of marketing engagement / / Martin Kihn, Chris O'Hara.

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Bibliographic Details
VerfasserIn:
Kihn, Martin,
O'Hara, Chris,
TeilnehmendeR:
O'Hara, Chris,
Place / Publishing House:Hoboken, New Jersey : : Wiley,, [2021]
2021
Year of Publication:2021
Language:English
Online Access:
Physical Description:1 online resource (242 pages)
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(OCoLC)1206394404
collection bib_alma
record_format marc
spelling Kihn, Martin, author.
Customer data platforms : use people data to transform the future of marketing engagement / Martin Kihn, Chris O'Hara.
Hoboken, New Jersey : Wiley, [2021]
2021
1 online resource (242 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Data-analyse.
Direct marketing.
Electronic books.
O'Hara, Chris, author.
Print version: Kihn, Martin. Customer data platforms : use people data to transform the future of marketing engagement. Hoboken, New Jersey : Wiley, c2021 242 pages 9781119790112
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6386105 Click to View
language English
format eBook
author Kihn, Martin,
O'Hara, Chris,
spellingShingle Kihn, Martin,
O'Hara, Chris,
Customer data platforms : use people data to transform the future of marketing engagement /
author_facet Kihn, Martin,
O'Hara, Chris,
O'Hara, Chris,
author_variant m k mk
c o co
author_role VerfasserIn
VerfasserIn
author2 O'Hara, Chris,
author2_role TeilnehmendeR
author_sort Kihn, Martin,
title Customer data platforms : use people data to transform the future of marketing engagement /
title_sub use people data to transform the future of marketing engagement /
title_full Customer data platforms : use people data to transform the future of marketing engagement / Martin Kihn, Chris O'Hara.
title_fullStr Customer data platforms : use people data to transform the future of marketing engagement / Martin Kihn, Chris O'Hara.
title_full_unstemmed Customer data platforms : use people data to transform the future of marketing engagement / Martin Kihn, Chris O'Hara.
title_auth Customer data platforms : use people data to transform the future of marketing engagement /
title_new Customer data platforms :
title_sort customer data platforms : use people data to transform the future of marketing engagement /
publisher Wiley,
publishDate 2021
physical 1 online resource (242 pages)
isbn 9781119790129 (e-book)
9781119790112
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 K546 42021
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6386105
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 1206394404
work_keys_str_mv AT kihnmartin customerdataplatformsusepeopledatatotransformthefutureofmarketingengagement
AT oharachris customerdataplatformsusepeopledatatotransformthefutureofmarketingengagement
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is_hierarchy_title Customer data platforms : use people data to transform the future of marketing engagement /
author2_original_writing_str_mv noLinkedField
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