Customer data platforms : : use people data to transform the future of marketing engagement / / Martin Kihn, Chris O'Hara.
Saved in:
VerfasserIn: | |
---|---|
TeilnehmendeR: | |
Place / Publishing House: | Hoboken, New Jersey : : Wiley,, [2021] 2021 |
Year of Publication: | 2021 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (242 pages) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Connect : : how to use data and digital marketing to create lifetime customers / / Lars Birkholm Petersen, Ron Person, Christopher Nash.
by: Petersen, Lars Birkholm,
Published: (2014.) -
Predictive marketing : : easy ways every marketer can use customer analytics and big data / / Omer Artun, Dominique Levin.
by: Artun, Omer,
Published: (2015.) -
Data mining techniques : for marketing, sales, and customer relationship management / / Michael J.A. Berry, Gordon S. Linoff.
by: Berry, Michael J. A.
Published: (c2004.) -
Data mining techniques : for marketing, sales, and customer relationship management / / Gordon S. Linoff, Michael J.A. Berry.
by: Linoff, Gordon S.
Published: (2011.) -
Big data marketing : : engage your customers more effectively and drive value / / Lisa Arthur.
by: Arthur, Lisa.
Published: ([2013])