Marketing 3.0 : from products to customers to the human spirit / / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
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Year of Publication: | 2010 |
Language: | English |
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Physical Description: | xvi,188 p. |
Notes: | Includes index. |
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ISBN: | 9780470598825 9780470609668 (electronic bk.) |
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Hierarchical level: | Monograph |
Statement of Responsibility: | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |