Marketing 3.0 : from products to customers to the human spirit /

Marketing 3.0 : from products to customers to the human spirit / / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

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Kotler, Philip.
TeilnehmendeR:
Kartajaya, Hermawan.
Setiawan, Iwan.
ProQuest (Firm)
Year of Publication:2010
Language:English
Online Access:
Physical Description:xvi,188 p.
Notes:Includes index.
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record_format marc
spelling Kotler, Philip.
Marketing 3.0 [electronic resource] : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Hoboken, N.J. : John Wiley & Sons, Inc., 2010.
xvi,188 p.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Electronic books.
Kartajaya, Hermawan.
Setiawan, Iwan.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=514369 Click to View
language English
format Electronic
eBook
author Kotler, Philip.
spellingShingle Kotler, Philip.
Marketing 3.0 from products to customers to the human spirit /
author_facet Kotler, Philip.
Kartajaya, Hermawan.
Setiawan, Iwan.
ProQuest (Firm)
ProQuest (Firm)
author_variant p k pk
author2 Kartajaya, Hermawan.
Setiawan, Iwan.
ProQuest (Firm)
author2_variant h k hk
i s is
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Kotler, Philip.
title Marketing 3.0 from products to customers to the human spirit /
title_sub from products to customers to the human spirit /
title_full Marketing 3.0 [electronic resource] : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
title_fullStr Marketing 3.0 [electronic resource] : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
title_full_unstemmed Marketing 3.0 [electronic resource] : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
title_auth Marketing 3.0 from products to customers to the human spirit /
title_new Marketing 3.0
title_sort marketing 3.0 from products to customers to the human spirit /
publisher John Wiley & Sons, Inc.,
publishDate 2010
physical xvi,188 p.
isbn 9780470609668 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 K68 42010
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=514369
illustrated Not Illustrated
oclc_num 609862647
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