Marketing database analytics : transforming data for competitive advantage / / Andrew D. Banasiewicz.
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Year of Publication: | 2013 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (xix, 376 p.) :; ill. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9780415657877 9780415657884 9780203076460 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Andrew D. Banasiewicz. |