Marketing database analytics : transforming data for competitive advantage / / Andrew D. Banasiewicz.
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Year of Publication: | 2013 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (xix, 376 p.) :; ill. |
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020 | |z 9780415657877 | ||
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020 | |a 9780203076460 (electronic bk.) | ||
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050 | 4 | |a HF5415.125 |b .B347 2013 | |
082 | 0 | 4 | |a 658.800285/574 |2 23 |
100 | 1 | |a Banasiewicz, Andrew D. | |
245 | 1 | 0 | |a Marketing database analytics |h [electronic resource] |b transforming data for competitive advantage / |c Andrew D. Banasiewicz. |
260 | |a New York ; |a Oxfordshire, England : |b Routledge, |c c2013. | ||
300 | |a 1 online resource (xix, 376 p.) : |b ill. | ||
504 | |a Includes bibliographical references and index. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
588 | |a Description based on online resource; title from title page (ebrary, viewed July 31, 2013). | ||
650 | 0 | |a Marketing |v Databases. | |
650 | 0 | |a Marketing |x Data processing. | |
650 | 0 | |a Database management. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1295134 |z Click to View |