Marketing database analytics : transforming data for competitive advantage /

Marketing database analytics : transforming data for competitive advantage / / Andrew D. Banasiewicz.

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ProQuest (Firm)
Banasiewicz, Andrew D.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2013
Language:English
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Physical Description:1 online resource (xix, 376 p.) :; ill.
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record_format marc
spelling Banasiewicz, Andrew D.
Marketing database analytics [electronic resource] transforming data for competitive advantage / Andrew D. Banasiewicz.
New York ; Oxfordshire, England : Routledge, c2013.
1 online resource (xix, 376 p.) : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Description based on online resource; title from title page (ebrary, viewed July 31, 2013).
Marketing Databases.
Marketing Data processing.
Database management.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1295134 Click to View
language English
format Electronic
eBook
author Banasiewicz, Andrew D.
spellingShingle Banasiewicz, Andrew D.
Marketing database analytics transforming data for competitive advantage /
author_facet Banasiewicz, Andrew D.
ProQuest (Firm)
ProQuest (Firm)
author_variant a d b ad adb
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Banasiewicz, Andrew D.
title Marketing database analytics transforming data for competitive advantage /
title_sub transforming data for competitive advantage /
title_full Marketing database analytics [electronic resource] transforming data for competitive advantage / Andrew D. Banasiewicz.
title_fullStr Marketing database analytics [electronic resource] transforming data for competitive advantage / Andrew D. Banasiewicz.
title_full_unstemmed Marketing database analytics [electronic resource] transforming data for competitive advantage / Andrew D. Banasiewicz.
title_auth Marketing database analytics transforming data for competitive advantage /
title_new Marketing database analytics
title_sort marketing database analytics transforming data for competitive advantage /
publisher Routledge,
publishDate 2013
physical 1 online resource (xix, 376 p.) : ill.
isbn 9780203076460 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.125 B347 42013
genre Electronic books.
genre_facet Databases.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1295134
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.800285/574
dewey-sort 3658.800285 3574
dewey-raw 658.800285/574
dewey-search 658.800285/574
oclc_num 853363088
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