Marketing theory : : foundations, controversy, strategy, resource-advantage theory / / Shelby D. Hunt.
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| Place / Publishing House: | Oxfordshire, England ;, New York, New York : : Routledge,, 2015. 2010 |
| Year of Publication: | 2015 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (512 pages) :; illustrations, charts |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780765623638 9781315702537 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Shelby D. Hunt. |