Marketing theory : : foundations, controversy, strategy, resource-advantage theory / / Shelby D. Hunt.
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| Place / Publishing House: | Oxfordshire, England ;, New York, New York : : Routledge,, 2015. 2010 |
| Year of Publication: | 2015 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (512 pages) :; illustrations, charts |
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| 100 | 1 | |a Hunt, Shelby D., |e author. | |
| 245 | 1 | 0 | |a Marketing theory : |b foundations, controversy, strategy, resource-advantage theory / |c Shelby D. Hunt. |
| 264 | 1 | |a Oxfordshire, England ; |a New York, New York : |b Routledge, |c 2015. | |
| 264 | 4 | |c 2010 | |
| 300 | |a 1 online resource (512 pages) : |b illustrations, charts | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing research. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Hunt, Shelby D. |t Marketing theory : foundations, controversy, strategy, resource-advantage theory. |d Oxfordshire, England ; New York, New York : Routledge, 2015, c2010 |h xvii, 490 pages |z 9780765623638 |w 2009018628 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1900001 |z Click to View |