Marketing theory : : foundations, controversy, strategy, resource-advantage theory / / Shelby D. Hunt.
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| Place / Publishing House: | Oxfordshire, England ;, New York, New York : : Routledge,, 2015. 2010 |
| Year of Publication: | 2015 |
| Language: | English |
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| Physical Description: | 1 online resource (512 pages) :; illustrations, charts |
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