Relationship marketing : theory and practice / / edited by Francis Buttle.
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| TeilnehmendeR: | |
| Year of Publication: | 1996 |
| Language: | English |
| Online Access: | |
| Physical Description: | xii, 202 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781853963131 1853963135 (pbk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Francis Buttle. |