Relationship marketing : theory and practice /

Relationship marketing : theory and practice / / edited by Francis Buttle.

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ProQuest (Firm)
TeilnehmendeR:
Buttle, Francis.
ProQuest (Firm)
Year of Publication:1996
Language:English
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Physical Description:xii, 202 p. :; ill.
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record_format marc
spelling Relationship marketing [electronic resource] : theory and practice / edited by Francis Buttle.
London : Paul Chapman, c1996.
xii, 202 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Customer relations.
Customer services.
Quality control.
Electronic books.
Buttle, Francis.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=456764 Click to View
language English
format Electronic
eBook
author2 Buttle, Francis.
ProQuest (Firm)
author_facet Buttle, Francis.
ProQuest (Firm)
ProQuest (Firm)
author2_variant f b fb
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Buttle, Francis.
title Relationship marketing theory and practice /
spellingShingle Relationship marketing theory and practice /
title_sub theory and practice /
title_full Relationship marketing [electronic resource] : theory and practice / edited by Francis Buttle.
title_fullStr Relationship marketing [electronic resource] : theory and practice / edited by Francis Buttle.
title_full_unstemmed Relationship marketing [electronic resource] : theory and practice / edited by Francis Buttle.
title_auth Relationship marketing theory and practice /
title_new Relationship marketing
title_sort relationship marketing theory and practice /
publisher Paul Chapman,
publishDate 1996
physical xii, 202 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 R455 41996
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=456764
illustrated Illustrated
oclc_num 935270659
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is_hierarchy_title Relationship marketing theory and practice /
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