Relationship marketing : theory and practice / / edited by Francis Buttle.

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Year of Publication:1996
Language:English
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Physical Description:xii, 202 p. :; ill.
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020 |z 9781853963131 
020 |z 1853963135 (pbk.) 
035 |a (MiAaPQ)500456764 
035 |a (Au-PeEL)EBL456764 
035 |a (CaPaEBR)ebr10326950 
035 |a (CaONFJC)MIL226795 
035 |a (OCoLC)935270659 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5415  |b .R455 1996 
245 0 0 |a Relationship marketing  |h [electronic resource] :  |b theory and practice /  |c edited by Francis Buttle. 
260 |a London :  |b Paul Chapman,  |c c1996. 
300 |a xii, 202 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing. 
650 0 |a Customer relations. 
650 0 |a Customer services. 
650 0 |a Quality control. 
655 4 |a Electronic books. 
700 1 |a Buttle, Francis. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=456764  |z Click to View