Psychological foundations of marketing / / Allan Kimmel.
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Place / Publishing House: | London, [England] ;, New York, New York : : Routledge,, 2018. 2018 |
Year of Publication: | 2018 |
Edition: | Second edition. |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (485 pages) :; illustrations (some color), tables |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9781138219151 9781315436081 (ebook) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Allan Kimmel. |