Psychological foundations of marketing /

Psychological foundations of marketing / / Allan Kimmel.

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VerfasserIn:
Kimmel, Allan J.,
Place / Publishing House:London, [England] ;, New York, New York : : Routledge,, 2018.
2018
Year of Publication:2018
Edition:Second edition.
Language:English
Online Access:
Physical Description:1 online resource (485 pages) :; illustrations (some color), tables
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id 5005217440
ctrlnum (MiAaPQ)5005217440
(Au-PeEL)EBL5217440
(CaPaEBR)ebr11497343
(OCoLC)1020031742
collection bib_alma
record_format marc
spelling Kimmel, Allan J., author.
Psychological foundations of marketing / Allan Kimmel.
Second edition.
London, [England] ; New York, New York : Routledge, 2018.
2018
1 online resource (485 pages) : illustrations (some color), tables
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Psychological aspects.
Electronic books.
Print version: Kimmel, Allan J. Psychological foundations of marketing. Second edition. London, [England] ; New York, New York : Routledge, c2018 xviii, 465 pages 9781138219151 2017054312
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5217440 Click to View
language English
format eBook
author Kimmel, Allan J.,
spellingShingle Kimmel, Allan J.,
Psychological foundations of marketing /
author_facet Kimmel, Allan J.,
author_variant a j k aj ajk
author_role VerfasserIn
author_sort Kimmel, Allan J.,
title Psychological foundations of marketing /
title_full Psychological foundations of marketing / Allan Kimmel.
title_fullStr Psychological foundations of marketing / Allan Kimmel.
title_full_unstemmed Psychological foundations of marketing / Allan Kimmel.
title_auth Psychological foundations of marketing /
title_new Psychological foundations of marketing /
title_sort psychological foundations of marketing /
publisher Routledge,
publishDate 2018
physical 1 online resource (485 pages) : illustrations (some color), tables
edition Second edition.
isbn 9781315436081 (e-book)
9781138219151
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 K566 42018
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5217440
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.80019
dewey-sort 3658.80019
dewey-raw 658.80019
dewey-search 658.80019
oclc_num 1020031742
work_keys_str_mv AT kimmelallanj psychologicalfoundationsofmarketing
status_str n
ids_txt_mv (MiAaPQ)5005217440
(Au-PeEL)EBL5217440
(CaPaEBR)ebr11497343
(OCoLC)1020031742
is_hierarchy_title Psychological foundations of marketing /
_version_ 1792330972153249792
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