Psychological foundations of marketing / / Allan Kimmel.
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| Place / Publishing House: | London, [England] ;, New York, New York : : Routledge,, 2018. 2018 |
| Year of Publication: | 2018 |
| Edition: | Second edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (485 pages) :; illustrations (some color), tables |
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