Psychological foundations of marketing / / Allan Kimmel.
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| Place / Publishing House: | London, [England] ;, New York, New York : : Routledge,, 2018. 2018 |
| Year of Publication: | 2018 |
| Edition: | Second edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (485 pages) :; illustrations (some color), tables |
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| 008 | 180209t20182018enka ob 001 0 eng d | ||
| 020 | |z 9781138219151 | ||
| 020 | |a 9781315436081 (e-book) | ||
| 035 | |a (MiAaPQ)5005217440 | ||
| 035 | |a (Au-PeEL)EBL5217440 | ||
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| 050 | 4 | |a HF5415 |b .K566 2018 | |
| 082 | 0 | |a 658.80019 |2 23 | |
| 100 | 1 | |a Kimmel, Allan J., |e author. | |
| 245 | 1 | 0 | |a Psychological foundations of marketing / |c Allan Kimmel. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a London, [England] ; |a New York, New York : |b Routledge, |c 2018. | |
| 264 | 4 | |c 2018 | |
| 300 | |a 1 online resource (485 pages) : |b illustrations (some color), tables | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Kimmel, Allan J. |t Psychological foundations of marketing. |b Second edition. |d London, [England] ; New York, New York : Routledge, c2018 |h xviii, 465 pages |z 9781138219151 |w 2017054312 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5217440 |z Click to View |