Marketing management and strategy : an African casebook / / edited by George Tesar and John Kuada.
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| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | xviii, 257 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780415783330 (hbk.) 9780415783347 (pbk.) 9780203071663 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by George Tesar and John Kuada. |