Marketing management and strategy : an African casebook / / edited by George Tesar and John Kuada.
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Year of Publication: | 2013 |
Language: | English |
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Physical Description: | xviii, 257 p. :; ill. |
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(MiAaPQ)5001125188 (Au-PeEL)EBL1125188 (CaPaEBR)ebr10659501 (CaONFJC)MIL445362 (OCoLC)827944728 |
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Marketing management and strategy [electronic resource] : an African casebook / edited by George Tesar and John Kuada. Abingdon, Oxon : Routledge, 2013. xviii, 257 p. : ill. Includes bibliographical references and index. An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing Africa. Marketing Management Case studies. Strategic planning Africa Case studies. Electronic books. Tesar, George. Kuada, John E. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1125188 Click to View |
language |
English |
format |
Electronic eBook |
author2 |
Tesar, George. Kuada, John E. ProQuest (Firm) |
author_facet |
Tesar, George. Kuada, John E. ProQuest (Firm) ProQuest (Firm) |
author2_variant |
g t gt j e k je jek |
author2_role |
TeilnehmendeR TeilnehmendeR TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Tesar, George. |
title |
Marketing management and strategy an African casebook / |
spellingShingle |
Marketing management and strategy an African casebook / An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources. |
title_sub |
an African casebook / |
title_full |
Marketing management and strategy [electronic resource] : an African casebook / edited by George Tesar and John Kuada. |
title_fullStr |
Marketing management and strategy [electronic resource] : an African casebook / edited by George Tesar and John Kuada. |
title_full_unstemmed |
Marketing management and strategy [electronic resource] : an African casebook / edited by George Tesar and John Kuada. |
title_auth |
Marketing management and strategy an African casebook / |
title_new |
Marketing management and strategy |
title_sort |
marketing management and strategy an african casebook / |
publisher |
Routledge, |
publishDate |
2013 |
physical |
xviii, 257 p. : ill. |
contents |
An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources. |
isbn |
9780203071663 (electronic bk.) |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415.12 A35 M37 42013 |
genre |
Electronic books. |
genre_facet |
Case studies. Electronic books. |
geographic_facet |
Africa. Africa |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1125188 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.80096 |
dewey-sort |
3658.80096 |
dewey-raw |
658.80096 |
dewey-search |
658.80096 |
oclc_num |
827944728 |
work_keys_str_mv |
AT tesargeorge marketingmanagementandstrategyanafricancasebook AT kuadajohne marketingmanagementandstrategyanafricancasebook AT proquestfirm marketingmanagementandstrategyanafricancasebook |
status_str |
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ids_txt_mv |
(MiAaPQ)5001125188 (Au-PeEL)EBL1125188 (CaPaEBR)ebr10659501 (CaONFJC)MIL445362 (OCoLC)827944728 |
is_hierarchy_title |
Marketing management and strategy an African casebook / |
author2_original_writing_str_mv |
noLinkedField noLinkedField noLinkedField |
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1792330745443778560 |
fullrecord |
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