Marketing management and strategy : an African casebook / / edited by George Tesar and John Kuada.

• Author: ProQuest (Firm)
• TeilnehmendeR: Tesar, George.; Kuada, John E.; ProQuest (Firm)
• Year of Publication: 2013
• Language: English
• Physical Description: xviii, 257 p. :; ill.

Table of Contents

• An assessment of external environments for enterprises diagram
• African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu
• Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni
• Will privatization save nigerian rail transport system? / Robert Madu and John Kuada
• Perspectives on executive and managerial strategies and operations
• Diagram
• Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula
• Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly
• The Kenyan milk market : growth enabling policies and strategies / John Kuada
• Executive and managerial strategic action on the enterprise level
• Diagram
• Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada
• FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa
• Effort school or more effort? / Fred Mugambi Mwirigi
• Marketing action diagram
• Danso fruit drinks (DFD) Ghana Limited / John Kuada
• Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach
• Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig
• Marketing rewards and executive and managerial control diagram
• Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach
• Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar
• Ghana craft company / John Kuada
• Conclusion
• Integrated model diagram
• Strategic planning diagram
• Bibliography
• Web resources.