Marketing management and strategy : an African casebook / / edited by George Tesar and John Kuada.
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Year of Publication: | 2013 |
Language: | English |
Online Access: | |
Physical Description: | xviii, 257 p. :; ill. |
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008 | 120817s2013 enka sb 001 0 eng d | ||
010 | |z 2012031573 | ||
020 | |z 9780415783330 (hbk.) | ||
020 | |z 9780415783347 (pbk.) | ||
020 | |a 9780203071663 (electronic bk.) | ||
035 | |a (MiAaPQ)5001125188 | ||
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035 | |a (CaPaEBR)ebr10659501 | ||
035 | |a (CaONFJC)MIL445362 | ||
035 | |a (OCoLC)827944728 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
043 | |a f------ | ||
050 | 4 | |a HF5415.12.A35 |b M37 2013 | |
082 | 0 | 4 | |a 658.80096 |2 23 |
245 | 0 | 0 | |a Marketing management and strategy |h [electronic resource] : |b an African casebook / |c edited by George Tesar and John Kuada. |
260 | |a Abingdon, Oxon : |b Routledge, |c 2013. | ||
300 | |a xviii, 257 p. : |b ill. | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources. | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Marketing |z Africa. | |
650 | 0 | |a Marketing |x Management |v Case studies. | |
650 | 0 | |a Strategic planning |z Africa |v Case studies. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Tesar, George. | |
700 | 1 | |a Kuada, John E. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1125188 |z Click to View |