Marketing planning by design : systematic planning for successful marketing strategy / / Ralf E. Strauss.
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| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | xviii, 350 p. :; ill., plans. |
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| Bibliography: | Includes bibliographical references (p. [303]-328) and index. |
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| ISBN: | 9780470721674 0470721677 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Ralf E. Strauss. |