Marketing planning by design : systematic planning for successful marketing strategy /

Marketing planning by design : systematic planning for successful marketing strategy / / Ralf E. Strauss.

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ProQuest (Firm)
Strauss, Ralf E.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2008
Language:English
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Physical Description:xviii, 350 p. :; ill., plans.
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record_format marc
spelling Strauss, Ralf E.
Marketing planning by design [electronic resource] : systematic planning for successful marketing strategy / Ralf E. Strauss.
Chichester, England ; Hoboken, NJ : Wiley, c2008.
xviii, 350 p. : ill., plans.
Includes bibliographical references (p. [303]-328) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Management.
Strategic planning.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=516982 Click to View
language English
format Electronic
eBook
author Strauss, Ralf E.
spellingShingle Strauss, Ralf E.
Marketing planning by design systematic planning for successful marketing strategy /
author_facet Strauss, Ralf E.
ProQuest (Firm)
ProQuest (Firm)
author_variant r e s re res
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Strauss, Ralf E.
title Marketing planning by design systematic planning for successful marketing strategy /
title_sub systematic planning for successful marketing strategy /
title_full Marketing planning by design [electronic resource] : systematic planning for successful marketing strategy / Ralf E. Strauss.
title_fullStr Marketing planning by design [electronic resource] : systematic planning for successful marketing strategy / Ralf E. Strauss.
title_full_unstemmed Marketing planning by design [electronic resource] : systematic planning for successful marketing strategy / Ralf E. Strauss.
title_auth Marketing planning by design systematic planning for successful marketing strategy /
title_new Marketing planning by design
title_sort marketing planning by design systematic planning for successful marketing strategy /
publisher Wiley,
publishDate 2008
physical xviii, 350 p. : ill., plans.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 S8789 42008
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=516982
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/02
dewey-sort 3658.8 12
dewey-raw 658.8/02
dewey-search 658.8/02
oclc_num 649473777
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