Innovative marketing strategy : balancing commercial goal and corporate social responsibility / / eds., Kamal Gupta, V.B. Angadi, M.R. Das.
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| Year of Publication: | 2010 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | 354 p. :; ill. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9788184885279 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | eds., Kamal Gupta, V.B. Angadi, M.R. Das. |