Kellogg on marketing / edited by Alice Tybout, Bobby J. Calder.

• Author: J.L. Kellogg Graduate School of Management.
• TeilnehmendeR: Tybout, Alice M.; Calder, Bobby J.; J.L. Kellogg Graduate School of Management.; ProQuest (Firm)
• Year of Publication: 2010
• Edition: 2nd ed.
• Language: English
• Physical Description: xix, 426 p.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9780470580141 (hardback)
• Hierarchical level: Monograph
• Statement of Responsibility: edited by Alice Tybout, Bobby J. Calder.