Kellogg on marketing

Kellogg on marketing / edited by Alice Tybout, Bobby J. Calder.

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J.L. Kellogg Graduate School of Management.
TeilnehmendeR:
Tybout, Alice M.
Calder, Bobby J.
J.L. Kellogg Graduate School of Management.
ProQuest (Firm)
Year of Publication:2010
Edition:2nd ed.
Language:English
Online Access:
Physical Description:xix, 426 p.
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record_format marc
spelling Kellogg on marketing [electronic resource] / edited by Alice Tybout, Bobby J. Calder.
2nd ed.
Hoboken, NJ : Wiley, 2010.
xix, 426 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Industrial management.
Electronic books.
Tybout, Alice M.
Calder, Bobby J.
J.L. Kellogg Graduate School of Management.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=588942 Click to View
language English
format Electronic
eBook
author2 Tybout, Alice M.
Calder, Bobby J.
J.L. Kellogg Graduate School of Management.
ProQuest (Firm)
author_facet Tybout, Alice M.
Calder, Bobby J.
J.L. Kellogg Graduate School of Management.
ProQuest (Firm)
J.L. Kellogg Graduate School of Management.
ProQuest (Firm)
author2_variant a m t am amt
b j c bj bjc
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate J.L. Kellogg Graduate School of Management.
ProQuest (Firm)
author_sort Tybout, Alice M.
title Kellogg on marketing
spellingShingle Kellogg on marketing
title_full Kellogg on marketing [electronic resource] / edited by Alice Tybout, Bobby J. Calder.
title_fullStr Kellogg on marketing [electronic resource] / edited by Alice Tybout, Bobby J. Calder.
title_full_unstemmed Kellogg on marketing [electronic resource] / edited by Alice Tybout, Bobby J. Calder.
title_auth Kellogg on marketing
title_new Kellogg on marketing
title_sort kellogg on marketing
publisher Wiley,
publishDate 2010
physical xix, 426 p.
edition 2nd ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 K4443 42010
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=588942
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 665042268
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