Kellogg on marketing / edited by Alice Tybout, Bobby J. Calder.
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Year of Publication: | 2010 |
Edition: | 2nd ed. |
Language: | English |
Online Access: | |
Physical Description: | xix, 426 p. |
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Kellogg on marketing [electronic resource] / edited by Alice Tybout, Bobby J. Calder. 2nd ed. Hoboken, NJ : Wiley, 2010. xix, 426 p. Includes bibliographical references and index. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing. Industrial management. Electronic books. Tybout, Alice M. Calder, Bobby J. J.L. Kellogg Graduate School of Management. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=588942 Click to View |
language |
English |
format |
Electronic eBook |
author2 |
Tybout, Alice M. Calder, Bobby J. J.L. Kellogg Graduate School of Management. ProQuest (Firm) |
author_facet |
Tybout, Alice M. Calder, Bobby J. J.L. Kellogg Graduate School of Management. ProQuest (Firm) J.L. Kellogg Graduate School of Management. ProQuest (Firm) |
author2_variant |
a m t am amt b j c bj bjc |
author2_role |
TeilnehmendeR TeilnehmendeR TeilnehmendeR TeilnehmendeR |
author_corporate |
J.L. Kellogg Graduate School of Management. ProQuest (Firm) |
author_sort |
Tybout, Alice M. |
title |
Kellogg on marketing |
spellingShingle |
Kellogg on marketing |
title_full |
Kellogg on marketing [electronic resource] / edited by Alice Tybout, Bobby J. Calder. |
title_fullStr |
Kellogg on marketing [electronic resource] / edited by Alice Tybout, Bobby J. Calder. |
title_full_unstemmed |
Kellogg on marketing [electronic resource] / edited by Alice Tybout, Bobby J. Calder. |
title_auth |
Kellogg on marketing |
title_new |
Kellogg on marketing |
title_sort |
kellogg on marketing |
publisher |
Wiley, |
publishDate |
2010 |
physical |
xix, 426 p. |
edition |
2nd ed. |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415 K4443 42010 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=588942 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
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658 - General management |
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658.8 |
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3658.8 |
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658.8 |
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658.8 |
oclc_num |
665042268 |
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Kellogg on marketing |
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