Kellogg on marketing / edited by Alice Tybout, Bobby J. Calder.
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| Year of Publication: | 2010 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xix, 426 p. |
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| 020 | |z 9780470580141 (hardback) | ||
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| 050 | 4 | |a HF5415 |b .K4443 2010 | |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 245 | 0 | 0 | |a Kellogg on marketing |h [electronic resource] / |c edited by Alice Tybout, Bobby J. Calder. |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken, NJ : |b Wiley, |c 2010. | ||
| 300 | |a xix, 426 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Industrial management. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Tybout, Alice M. | |
| 700 | 1 | |a Calder, Bobby J. | |
| 710 | 2 | |a J.L. Kellogg Graduate School of Management. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=588942 |z Click to View |