Rethinking marketing : towards critical marketing accountings / / edited by Douglas Brownlie ... [et al.].
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| TeilnehmendeR: | |
| Year of Publication: | 1999 |
| Language: | English |
| Online Access: | |
| Physical Description: | xii, 273 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 0803974914 (pbk.) 0803974906 9780803974906 9780857025975 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Douglas Brownlie ... [et al.]. |