Rethinking marketing : towards critical marketing accountings /

Rethinking marketing : towards critical marketing accountings / / edited by Douglas Brownlie ... [et al.].

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ProQuest (Firm)
TeilnehmendeR:
Brownlie, Douglas T.
ProQuest (Firm)
Year of Publication:1999
Language:English
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Physical Description:xii, 273 p. :; ill.
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spelling Rethinking marketing [electronic resource] : towards critical marketing accountings / edited by Douglas Brownlie ... [et al.].
London : Sage, 1999.
xii, 273 p. : ill.
Includes bibliographical references and index.
pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Consumer behavior.
Electronic books.
Brownlie, Douglas T.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=537735 Click to View
language English
format Electronic
eBook
author2 Brownlie, Douglas T.
ProQuest (Firm)
author_facet Brownlie, Douglas T.
ProQuest (Firm)
ProQuest (Firm)
author2_variant d t b dt dtb
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Brownlie, Douglas T.
title Rethinking marketing towards critical marketing accountings /
spellingShingle Rethinking marketing towards critical marketing accountings /
pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy.
title_sub towards critical marketing accountings /
title_full Rethinking marketing [electronic resource] : towards critical marketing accountings / edited by Douglas Brownlie ... [et al.].
title_fullStr Rethinking marketing [electronic resource] : towards critical marketing accountings / edited by Douglas Brownlie ... [et al.].
title_full_unstemmed Rethinking marketing [electronic resource] : towards critical marketing accountings / edited by Douglas Brownlie ... [et al.].
title_auth Rethinking marketing towards critical marketing accountings /
title_new Rethinking marketing
title_sort rethinking marketing towards critical marketing accountings /
publisher Sage,
publishDate 1999
physical xii, 273 p. : ill.
contents pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy.
isbn 9780857025975 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 R463 41999
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=537735
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 638860645
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is_hierarchy_title Rethinking marketing towards critical marketing accountings /
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