Rethinking marketing : towards critical marketing accountings / / edited by Douglas Brownlie ... [et al.].
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| Year of Publication: | 1999 |
| Language: | English |
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| Physical Description: | xii, 273 p. :; ill. |
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Table of Contents:
- pt. 1. Marketing philosophy
- pt. 2. Redefining markets
- pt. 3. Reframing consumers
- pt. 4. Marketing ethics
- pt. 5. The marketing profession
- pt. 6. Marketing pedagogy.