Rethinking marketing : towards critical marketing accountings / / edited by Douglas Brownlie ... [et al.].
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| Year of Publication: | 1999 |
| Language: | English |
| Online Access: | |
| Physical Description: | xii, 273 p. :; ill. |
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| 082 | 0 | 4 | |a 658.8 |2 21 |
| 245 | 0 | 0 | |a Rethinking marketing |h [electronic resource] : |b towards critical marketing accountings / |c edited by Douglas Brownlie ... [et al.]. |
| 260 | |a London : |b Sage, |c 1999. | ||
| 300 | |a xii, 273 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Consumer behavior. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Brownlie, Douglas T. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=537735 |z Click to View |