Marketing theory : : foundations, controversy, strategy, resource-advantage theory /

Marketing theory : : foundations, controversy, strategy, resource-advantage theory / / Shelby D. Hunt.

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VerfasserIn:
Hunt, Shelby D.,
Place / Publishing House:Oxfordshire, England ;, New York, New York : : Routledge,, 2015.
2010
Year of Publication:2015
Language:English
Online Access:
Physical Description:1 online resource (512 pages) :; illustrations, charts
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ctrlnum (MiAaPQ)5001900001
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collection bib_alma
record_format marc
spelling Hunt, Shelby D., author.
Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.
Oxfordshire, England ; New York, New York : Routledge, 2015.
2010
1 online resource (512 pages) : illustrations, charts
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Marketing research.
Electronic books.
Print version: Hunt, Shelby D. Marketing theory : foundations, controversy, strategy, resource-advantage theory. Oxfordshire, England ; New York, New York : Routledge, 2015, c2010 xvii, 490 pages 9780765623638 2009018628
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1900001 Click to View
language English
format eBook
author Hunt, Shelby D.,
spellingShingle Hunt, Shelby D.,
Marketing theory : foundations, controversy, strategy, resource-advantage theory /
author_facet Hunt, Shelby D.,
author_variant s d h sd sdh
author_role VerfasserIn
author_sort Hunt, Shelby D.,
title Marketing theory : foundations, controversy, strategy, resource-advantage theory /
title_sub foundations, controversy, strategy, resource-advantage theory /
title_full Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.
title_fullStr Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.
title_full_unstemmed Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.
title_auth Marketing theory : foundations, controversy, strategy, resource-advantage theory /
title_new Marketing theory :
title_sort marketing theory : foundations, controversy, strategy, resource-advantage theory /
publisher Routledge,
publishDate 2015
physical 1 online resource (512 pages) : illustrations, charts
isbn 9781315702537
9780765623638
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 H869 42015
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1900001
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8001
dewey-sort 3658.8001
dewey-raw 658.8001
dewey-search 658.8001
oclc_num 898771363
work_keys_str_mv AT huntshelbyd marketingtheoryfoundationscontroversystrategyresourceadvantagetheory
status_str n
ids_txt_mv (MiAaPQ)5001900001
(Au-PeEL)EBL1900001
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is_hierarchy_title Marketing theory : foundations, controversy, strategy, resource-advantage theory /
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