Marketing theory : : foundations, controversy, strategy, resource-advantage theory / / Shelby D. Hunt.
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Place / Publishing House: | Oxfordshire, England ;, New York, New York : : Routledge,, 2015. 2010 |
Year of Publication: | 2015 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (512 pages) :; illustrations, charts |
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(MiAaPQ)5001900001 (Au-PeEL)EBL1900001 (CaPaEBR)ebr11000685 (CaONFJC)MIL682173 (OCoLC)898771363 |
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Hunt, Shelby D., author. Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt. Oxfordshire, England ; New York, New York : Routledge, 2015. 2010 1 online resource (512 pages) : illustrations, charts text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references and index. Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing. Marketing research. Electronic books. Print version: Hunt, Shelby D. Marketing theory : foundations, controversy, strategy, resource-advantage theory. Oxfordshire, England ; New York, New York : Routledge, 2015, c2010 xvii, 490 pages 9780765623638 2009018628 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1900001 Click to View |
language |
English |
format |
eBook |
author |
Hunt, Shelby D., |
spellingShingle |
Hunt, Shelby D., Marketing theory : foundations, controversy, strategy, resource-advantage theory / |
author_facet |
Hunt, Shelby D., |
author_variant |
s d h sd sdh |
author_role |
VerfasserIn |
author_sort |
Hunt, Shelby D., |
title |
Marketing theory : foundations, controversy, strategy, resource-advantage theory / |
title_sub |
foundations, controversy, strategy, resource-advantage theory / |
title_full |
Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt. |
title_fullStr |
Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt. |
title_full_unstemmed |
Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt. |
title_auth |
Marketing theory : foundations, controversy, strategy, resource-advantage theory / |
title_new |
Marketing theory : |
title_sort |
marketing theory : foundations, controversy, strategy, resource-advantage theory / |
publisher |
Routledge, |
publishDate |
2015 |
physical |
1 online resource (512 pages) : illustrations, charts |
isbn |
9781315702537 9780765623638 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415 H869 42015 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1900001 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8001 |
dewey-sort |
3658.8001 |
dewey-raw |
658.8001 |
dewey-search |
658.8001 |
oclc_num |
898771363 |
work_keys_str_mv |
AT huntshelbyd marketingtheoryfoundationscontroversystrategyresourceadvantagetheory |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5001900001 (Au-PeEL)EBL1900001 (CaPaEBR)ebr11000685 (CaONFJC)MIL682173 (OCoLC)898771363 |
is_hierarchy_title |
Marketing theory : foundations, controversy, strategy, resource-advantage theory / |
_version_ |
1792330804899086336 |
fullrecord |
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