Connected CRM : : implementing a big-data-driven, customer-centric business strategy /

Connected CRM : : implementing a big-data-driven, customer-centric business strategy / / David Williams.

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Bibliographic Details
:
Williams, David, 1963-
Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2014.
2014
Year of Publication:2014
Language:English
Online Access:
Physical Description:1 online resource (258 pages)
Notes:
  • Includes index.
  • "How to Optimize Customer Value in a Big-Data, Digital World"--Cover.
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Description
ISBN:9781118835807
9781118863121
9781118863190
Hierarchical level:Monograph
Statement of Responsibility: David Williams.

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