Connected CRM : : implementing a big-data-driven, customer-centric business strategy /

Connected CRM : : implementing a big-data-driven, customer-centric business strategy / / David Williams.

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Williams, David, 1963-
Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2014.
2014
Year of Publication:2014
Language:English
Online Access:
Physical Description:1 online resource (258 pages)
Notes:
  • Includes index.
  • "How to Optimize Customer Value in a Big-Data, Digital World"--Cover.
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ctrlnum (MiAaPQ)5001638156
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collection bib_alma
record_format marc
spelling Williams, David, 1963-
Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams.
Hoboken, New Jersey : Wiley, 2014.
2014
1 online resource (258 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Includes index.
"How to Optimize Customer Value in a Big-Data, Digital World"--Cover.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Customer relations Management.
Relationship marketing.
Strategic planning.
Electronic books.
Print version: Williams, David, 1963- Connected CRM : implementing a big-data-driven, customer-centric business strategy. Hoboken, New Jersey : Wiley, c2014 xiii, 242 pages 9781118835807 2013044784
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1638156 Click to View
language English
format eBook
author Williams, David, 1963-
spellingShingle Williams, David, 1963-
Connected CRM : implementing a big-data-driven, customer-centric business strategy /
author_facet Williams, David, 1963-
author_variant d w dw
author_sort Williams, David, 1963-
title Connected CRM : implementing a big-data-driven, customer-centric business strategy /
title_sub implementing a big-data-driven, customer-centric business strategy /
title_full Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams.
title_fullStr Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams.
title_full_unstemmed Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams.
title_auth Connected CRM : implementing a big-data-driven, customer-centric business strategy /
title_new Connected CRM :
title_sort connected crm : implementing a big-data-driven, customer-centric business strategy /
publisher Wiley,
publishDate 2014
physical 1 online resource (258 pages)
isbn 9781118863121
9781118863190
9781118835807
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.5 W5823 42014
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1638156
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/12
dewey-sort 3658.8 212
dewey-raw 658.8/12
dewey-search 658.8/12
oclc_num 863801875
work_keys_str_mv AT williamsdavid connectedcrmimplementingabigdatadrivencustomercentricbusinessstrategy
status_str n
ids_txt_mv (MiAaPQ)5001638156
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is_hierarchy_title Connected CRM : implementing a big-data-driven, customer-centric business strategy /
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