Big data marketing : : engage your customers more effectively and drive value / / Lisa Arthur.
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Place / Publishing House: | Hoboken, New Jersey : : John Wiley & Sons, Inc.,, [2013] 2013 |
Year of Publication: | 2013 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (208 pages) :; color illustrations |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9781118733899 (cloth) 9781118734056 |
Hierarchical level: | Monograph |
Statement of Responsibility: | Lisa Arthur. |