Big data marketing : : engage your customers more effectively and drive value / / Lisa Arthur.
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| Place / Publishing House: | Hoboken, New Jersey : : John Wiley & Sons, Inc.,, [2013] 2013 |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (208 pages) :; color illustrations |
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|---|---|---|---|
| 001 | 5001426518 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 130705t20132013njuad ob 001 0 eng|d | ||
| 020 | |z 9781118733899 (cloth) | ||
| 020 | |a 9781118734056 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5001426518 | ||
| 035 | |a (Au-PeEL)EBL1426518 | ||
| 035 | |a (CaPaEBR)ebr10774378 | ||
| 035 | |a (CaONFJC)MIL527875 | ||
| 035 | |a (OCoLC)852745798 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.13 |b .A78 2013 | |
| 082 | 0 | |a 658.8/3 |2 23 | |
| 100 | 1 | |a Arthur, Lisa. | |
| 245 | 1 | 0 | |a Big data marketing : |b engage your customers more effectively and drive value / |c Lisa Arthur. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2013] | |
| 264 | 4 | |c 2013 | |
| 300 | |a 1 online resource (208 pages) : |b color illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Data processing. | |
| 650 | 0 | |a Marketing research |x Statistical methods. | |
| 650 | 0 | |a Internet marketing. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Arthur, Lisa. |t Big data marketing : engage your customers more effectively and drive value. |d Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] |h xiv, 192 pages |z 9781118733899 |w (DLC) 2013025397 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1426518 |z Click to View |