Big data marketing : : engage your customers more effectively and drive value /

Big data marketing : : engage your customers more effectively and drive value / / Lisa Arthur.

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Arthur, Lisa.
Place / Publishing House:Hoboken, New Jersey : : John Wiley & Sons, Inc.,, [2013]
2013
Year of Publication:2013
Language:English
Online Access:
Physical Description:1 online resource (208 pages) :; color illustrations
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ctrlnum (MiAaPQ)5001426518
(Au-PeEL)EBL1426518
(CaPaEBR)ebr10774378
(CaONFJC)MIL527875
(OCoLC)852745798
collection bib_alma
record_format marc
spelling Arthur, Lisa.
Big data marketing : engage your customers more effectively and drive value / Lisa Arthur.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
2013
1 online resource (208 pages) : color illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Management.
Marketing Data processing.
Marketing research Statistical methods.
Internet marketing.
Electronic books.
Print version: Arthur, Lisa. Big data marketing : engage your customers more effectively and drive value. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] xiv, 192 pages 9781118733899 (DLC) 2013025397
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1426518 Click to View
language English
format eBook
author Arthur, Lisa.
spellingShingle Arthur, Lisa.
Big data marketing : engage your customers more effectively and drive value /
author_facet Arthur, Lisa.
author_variant l a la
author_sort Arthur, Lisa.
title Big data marketing : engage your customers more effectively and drive value /
title_sub engage your customers more effectively and drive value /
title_full Big data marketing : engage your customers more effectively and drive value / Lisa Arthur.
title_fullStr Big data marketing : engage your customers more effectively and drive value / Lisa Arthur.
title_full_unstemmed Big data marketing : engage your customers more effectively and drive value / Lisa Arthur.
title_auth Big data marketing : engage your customers more effectively and drive value /
title_new Big data marketing :
title_sort big data marketing : engage your customers more effectively and drive value /
publisher John Wiley & Sons, Inc.,
publishDate 2013
physical 1 online resource (208 pages) : color illustrations
isbn 9781118734056
9781118733899
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 A78 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1426518
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/3
dewey-sort 3658.8 13
dewey-raw 658.8/3
dewey-search 658.8/3
oclc_num 852745798
work_keys_str_mv AT arthurlisa bigdatamarketingengageyourcustomersmoreeffectivelyanddrivevalue
status_str n
ids_txt_mv (MiAaPQ)5001426518
(Au-PeEL)EBL1426518
(CaPaEBR)ebr10774378
(CaONFJC)MIL527875
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is_hierarchy_title Big data marketing : engage your customers more effectively and drive value /
_version_ 1792330759368867840
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