Big data marketing : : engage your customers more effectively and drive value / / Lisa Arthur.
Saved in:
: | |
---|---|
Place / Publishing House: | Hoboken, New Jersey : : John Wiley & Sons, Inc.,, [2013] 2013 |
Year of Publication: | 2013 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (208 pages) :; color illustrations |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
5001426518 |
---|---|
ctrlnum |
(MiAaPQ)5001426518 (Au-PeEL)EBL1426518 (CaPaEBR)ebr10774378 (CaONFJC)MIL527875 (OCoLC)852745798 |
collection |
bib_alma |
record_format |
marc |
spelling |
Arthur, Lisa. Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] 2013 1 online resource (208 pages) : color illustrations text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references and index. Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing Management. Marketing Data processing. Marketing research Statistical methods. Internet marketing. Electronic books. Print version: Arthur, Lisa. Big data marketing : engage your customers more effectively and drive value. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] xiv, 192 pages 9781118733899 (DLC) 2013025397 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1426518 Click to View |
language |
English |
format |
eBook |
author |
Arthur, Lisa. |
spellingShingle |
Arthur, Lisa. Big data marketing : engage your customers more effectively and drive value / |
author_facet |
Arthur, Lisa. |
author_variant |
l a la |
author_sort |
Arthur, Lisa. |
title |
Big data marketing : engage your customers more effectively and drive value / |
title_sub |
engage your customers more effectively and drive value / |
title_full |
Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. |
title_fullStr |
Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. |
title_full_unstemmed |
Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. |
title_auth |
Big data marketing : engage your customers more effectively and drive value / |
title_new |
Big data marketing : |
title_sort |
big data marketing : engage your customers more effectively and drive value / |
publisher |
John Wiley & Sons, Inc., |
publishDate |
2013 |
physical |
1 online resource (208 pages) : color illustrations |
isbn |
9781118734056 9781118733899 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415.13 A78 42013 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1426518 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8/3 |
dewey-sort |
3658.8 13 |
dewey-raw |
658.8/3 |
dewey-search |
658.8/3 |
oclc_num |
852745798 |
work_keys_str_mv |
AT arthurlisa bigdatamarketingengageyourcustomersmoreeffectivelyanddrivevalue |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5001426518 (Au-PeEL)EBL1426518 (CaPaEBR)ebr10774378 (CaONFJC)MIL527875 (OCoLC)852745798 |
is_hierarchy_title |
Big data marketing : engage your customers more effectively and drive value / |
_version_ |
1792330759368867840 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01857nam a2200445 i 4500</leader><controlfield tag="001">5001426518</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">130705t20132013njuad ob 001 0 eng|d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781118733899 (cloth)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118734056</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5001426518</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL1426518</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10774378</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL527875</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)852745798</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.13</subfield><subfield code="b">.A78 2013</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Arthur, Lisa.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Big data marketing :</subfield><subfield code="b">engage your customers more effectively and drive value /</subfield><subfield code="c">Lisa Arthur.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey :</subfield><subfield code="b">John Wiley & Sons, Inc.,</subfield><subfield code="c">[2013]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (208 pages) :</subfield><subfield code="b">color illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on print version record.</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Data processing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing research</subfield><subfield code="x">Statistical methods.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Arthur, Lisa.</subfield><subfield code="t">Big data marketing : engage your customers more effectively and drive value.</subfield><subfield code="d">Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]</subfield><subfield code="h">xiv, 192 pages</subfield><subfield code="z">9781118733899</subfield><subfield code="w">(DLC) 2013025397</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1426518</subfield><subfield code="z">Click to View</subfield></datafield></record></collection> |