Connected CRM : : implementing a big-data-driven, customer-centric business strategy / / David Williams.

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Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2014.
2014
Year of Publication:2014
Language:English
Online Access:
Physical Description:1 online resource (258 pages)
Notes:
  • Includes index.
  • "How to Optimize Customer Value in a Big-Data, Digital World"--Cover.
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100 1 |a Williams, David,  |d 1963- 
245 1 0 |a Connected CRM :  |b implementing a big-data-driven, customer-centric business strategy /  |c David Williams. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c 2014. 
264 4 |c 2014 
300 |a 1 online resource (258 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
500 |a "How to Optimize Customer Value in a Big-Data, Digital World"--Cover. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Customer relations  |x Management. 
650 0 |a Relationship marketing. 
650 0 |a Strategic planning. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Williams, David, 1963-  |t Connected CRM : implementing a big-data-driven, customer-centric business strategy.  |d Hoboken, New Jersey : Wiley, c2014   |h xiii, 242 pages   |z 9781118835807   |w 2013044784 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1638156  |z Click to View