Data-first marketing : : how to compete and win in the age of analytics / / Janet Driscoll Miller and Julia Lim.
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| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, [2020] 2020 |
| Year of Publication: | 2020 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (xxiii, 232 pages) :; illustrations |
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| ISBN: | 9781119701217 9781119701248 (ebook) |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Janet Driscoll Miller and Julia Lim. |