Data-first marketing : : how to compete and win in the age of analytics /

Data-first marketing : : how to compete and win in the age of analytics / / Janet Driscoll Miller and Julia Lim.

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Bibliographic Details
VerfasserIn:
Miller, Janet Driscoll, 1971-
Lim, Julia, 1968-
TeilnehmendeR:
Lim, Julia, 1968-
Place / Publishing House:Hoboken, New Jersey : : Wiley,, [2020]
2020
Year of Publication:2020
Language:English
Online Access:
Physical Description:1 online resource (xxiii, 232 pages) :; illustrations
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id 5006317474
ctrlnum (MiAaPQ)5006317474
(Au-PeEL)EBL6317474
(OCoLC)1193126698
collection bib_alma
record_format marc
spelling Miller, Janet Driscoll, 1971- author.
Data-first marketing : how to compete and win in the age of analytics / Janet Driscoll Miller and Julia Lim.
Hoboken, New Jersey : Wiley, [2020]
2020
1 online resource (xxiii, 232 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Management.
Electronic books.
Lim, Julia, 1968- author.
Print version: Miller, Janet Driscoll, 1971- Data-first marketing : how to compete and win in the age of analytics. Hoboken, New Jersey : Wiley, c2020 xxiii, 232 pages 9781119701217
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6317474 Click to View
language English
format eBook
author Miller, Janet Driscoll, 1971-
Lim, Julia, 1968-
spellingShingle Miller, Janet Driscoll, 1971-
Lim, Julia, 1968-
Data-first marketing : how to compete and win in the age of analytics /
author_facet Miller, Janet Driscoll, 1971-
Lim, Julia, 1968-
Lim, Julia, 1968-
author_variant j d m jd jdm
j l jl
author_role VerfasserIn
VerfasserIn
author2 Lim, Julia, 1968-
author2_role TeilnehmendeR
author_sort Miller, Janet Driscoll, 1971-
title Data-first marketing : how to compete and win in the age of analytics /
title_sub how to compete and win in the age of analytics /
title_full Data-first marketing : how to compete and win in the age of analytics / Janet Driscoll Miller and Julia Lim.
title_fullStr Data-first marketing : how to compete and win in the age of analytics / Janet Driscoll Miller and Julia Lim.
title_full_unstemmed Data-first marketing : how to compete and win in the age of analytics / Janet Driscoll Miller and Julia Lim.
title_auth Data-first marketing : how to compete and win in the age of analytics /
title_new Data-first marketing :
title_sort data-first marketing : how to compete and win in the age of analytics /
publisher Wiley,
publishDate 2020
physical 1 online resource (xxiii, 232 pages) : illustrations
isbn 9781119701248 (e-book)
9781119701217
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 M555 42020
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6317474
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 1193126698
work_keys_str_mv AT millerjanetdriscoll datafirstmarketinghowtocompeteandwinintheageofanalytics
AT limjulia datafirstmarketinghowtocompeteandwinintheageofanalytics
status_str n
ids_txt_mv (MiAaPQ)5006317474
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carrierType_str_mv cr
is_hierarchy_title Data-first marketing : how to compete and win in the age of analytics /
author2_original_writing_str_mv noLinkedField
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