Persuasive Signs : : The Semiotics of Advertising / / Ron Beasley, Marcel Danesi.
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspira...
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Superior document: | Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 |
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Place / Publishing House: | Berlin ;, Boston : : De Gruyter Mouton, , [2010] ©2002 |
Year of Publication: | 2010 |
Edition: | Reprint 2010 |
Language: | English |
Series: | Approaches to Applied Semiotics [AAS] ,
4 |
Online Access: | |
Physical Description: | 1 online resource (193 p.) :; Num. tab. |
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