When ads work : new proof that advertising triggers sales / / John Philip Jones.

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Bibliographic Details
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TeilnehmendeR:
Year of Publication:2007
Edition:2nd ed.
Language:English
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Physical Description:xix, 209 p. :; ill.
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Description
Bibliography:Includes bibliographical references and index.
ISBN:0765617382 (cloth : alk. paper)
Hierarchical level:Monograph
Statement of Responsibility: John Philip Jones.