Fables, fashions, and facts about advertising : a study of 28 enduring myths / / John Philip Jones.
Saved in:
| : | |
|---|---|
| TeilnehmendeR: | |
| Year of Publication: | 2004 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvii, 310 p. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Bibliography: | Includes bibliographical references (p. 245-251) and index. |
|---|---|
| ISBN: | 0761927999 (pbk.) 9780761927990 9781452222097 (ebook) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | John Philip Jones. |